About Us

Level Of Travel Scale

To better identify and match your desired style and level of travel, we have created an easy to read scale. All four levels embrace The Nordic Company’s slogan: “Your connection to the SPIRIT of Scandinavia.” We strive to fulfill this promise by providing service that reaches out and touches the very pulse, nature, customs, traditions and activities in every country you visit. The difference in levels is most often found in the standard of hotels and unique experiences and sites. All levels guarantee a memorable journey as you explore, discover and experience this very special part of the world!

Travel Tools
modorate travel tool


Equally represented in both our escorted and independent/customized travel programs—you can expect more

First class travel

First Class

Special level of travel that can be found in both our escorted tours and independent/customized travel

First class travel


Our more elite level and style of travel! Consisting of upscale hotels, manors, spas, and castles; each is hand-picked,

Luxury travel tools

Luxury (By request only)

Our most luxurious level of travel that is handcrafted to fit your travel desires. By request only!

Top Tour Packages

Essence of Scandinavia

  1. Experience the charm of the people, customs and cuisine
  2. Stay at many of the finest hotels in world
  3. Savor the traditional Smorgasbord breakfasts
  4. Explore the scenic countryside and magnificent views
  5. Shop while strolling along the quaint streets of all the capital cities
  6. Tour some of the “top destinations of the world” many people visit each year

By Special Interest

Weekend Tour in Scandinavia

If you are searching for a diverse travel experience that showcases several areas

of Scandinavia, this tour is an ideal combination of the capitals



"Jerry and all of you at the Nordic Company who helped us, Our trip was wonderful. We can't thank you enough. You guys did a terrific job. Everything went so smoothly. We enjoyed our hotels, each one was different but so well located. The city cards were so helpful especially since we used public transportation a lot. I would recommend you to anyone who wanted a well planned and very pleasant trip. Thanks again for everything!"

"Thank you for the email. The three of us had a great time! We will definitely recommend The Nordic Company to anyone who wants to travel to Scandinavia!"

"They had a GREAT time...they loved every minute of it...they loved how people joined them but also had time for independent excursions...they met people from all over the world and just couldn't believe it! They thought the tour was perfect...the guide and the food was great too! They called the instant they got home! They also told me they have already referred others to me to do something similiar! Thanks again!"

"We are now back from our Scandinavian trip incuding Sweden and Finland. It was absolutely fantastic! Every day was better than the last..your company should be commended on a job well done! We really appreciate all of the effort you put into planning our itinerary . Everything went smoothly thanks to you!"

"All means of transportation were great. All hotels and meals were excellent. The information offered was excellent. The booking process and questions asked were answered promptly and efficiently, thanks to your kind participation. I will recommend The Nordic Company without any reservation. The whole trip was fantastic and very well organized. I extend my thanks and appreciation for all your services.!"

"I did want to tell you how wonderful the experience in Norway was! Looking at my photos now is a real treat! The accommodations on the boat were perfect; the dining staff lovely, and all in all, they run a spectacular trip for those taking it. I found people helpful and friendly. And of course, sitting on the deck and watching the landscape unfold was indescribable! This was a great time-thanks for all your help!"

"Thanks for your efforts on our behalf with our Russia Tour. The english speaking tour guides were friendly, well versed in their homes history and very patient with our tourist mentality. St. Petersburg was magnificent; opulent architecture, diverse art collections and a complex history. Of course I enjoyed the Kremlin, the cathedrals and the culture. But most appealing to me was the chocolate candy, the full stocked grocery stores and the ginormous toy store complete with an operating carousel! It was a thrill of a lifetime for my husband and me! We wish you and all the Nordic Company staff who supported us continuing success!"

Why Us

Why Choose the Nordic Company

History – founded in the early 90’s and located in Madison, Wisconsin, right in the shadows of so many Scandinavian immigrant settlements, we have enjoyed a natural Midwestern link to our own Viking heritage. As Scandinavian Tour Operator Specialists, we have evolved a family business that maintains a deep passion and pride in those “roots” that literally drives are our expertise and love for traveling into this “very special part of the world”

Expertise – it has evolved from hundreds of staff trips to all of our destinations plus attending numerous yearly industry workshops. This is a never ending process as hotels, sights, transportation sources and new attractions often need regular on - site inspections. These visits provide us with a truly resourceful stable of up-to-date knowledge for our clients.

Reputation – we value our industry recognized professionalism having built a strong commitment to a responsive and reliable approach to providing creative itineraries, excellent suppliers, and seamless travel experience for our valued travelers. That’s possible with the right combination of sensitive and dependable destination knowledge coupled with a conscientious, meticulous, and friendly service level which has molded our company’s newest slogan: “The Journey is as important as the Destination”!

Agent Partners

Become a Travel Agent Partner with Jensen World Travel, Ltd and Arctic Adventure Inc. we arrange your FITs and work with travel consultants world-wide. please also link Jensen World Travel to www.jensenworldtravel.com and arctic-adventure to www.arctic-adventure.com